News Flash


Posted on: October 3, 2017

Company donates shoes to storm victims

By David Talley | Wise County Messenger

When Hurricane Harvey swept through the Texas coast, its floods and winds destroyed between 30,000 and 40,000 South Texas homes, leaving countless displaced.

As those families fled in a rush, many left behind or forgot their most prized possessions and even some necessities.

“The first thing people lose is their footwear,” said Twisted X CEO Prasad Reddy. “Even first responders ruin their shoes and boots wading into water to help others. It’s a total loss. We really wanted to help our fellow Texans in this difficult time.”

The Decatur-based footwear company donated nearly 20,000 pairs of its boots and shoes to Soles4Souls, a charity that provides shoes to those in need.

Twisted X Director of Marketing Amber Vanwy said the donation totaled about $2 million. The company had originally planned to donate 10,000 pairs, but upped its contribution after getting more information about the storm’s destruction.

“We realized how great the need was,” she said.

A company trailer traveled to South Texas last week to drop off the last of the donation. Vanwy said Soles4Souls primarily took its shoes to relief centers and temporary housing facilities.

“We decided that we’re a Texas company,” Vanwy said. “We needed to help our fellow Texans.”

View original Wise County Messenger Article.

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