Retail thrives in Decatur. The city draws from a retail trade area population of 189,000 that reaches from the northwest fringes of Fort Worth to 40 minutes west and north of Decatur in Jacksboro and Stoneburg. Due to employment in Decatur and its status as a retail hub and go-to shopping destination for the rural populations surrounding the city, its daytime shopping population more than triples.
Retail in Decatur ranges from large, national retailers such as Lowes, Tractor Supply, hotels, and well-known eateries situated along the major highways to unique establishments located throughout the city and a cluster of local businesses in the historic downtown area.